I had a colleague who wanted to start the process of getting online. I was very excited because it’s not only what I am excited and energetic about but I could help with the new endeavor to get online. A colleague asked me: “Should I start blogging?”
I was asked if I was to choose one thing that would be a game changer and draw traffic since there is currently $0 coming what would it be. I said, ‘Start blogging!’ She humorously told me ‘What do I write about? My feelings?’ Basically that is the core of how to get started! For some blogging seems so difficult and that is okay nothing comes easy but you have to work at it anyone can blog and everyone should, but you have to be skilled, know why, when and what to blog about.
Should I Start Blogging?
Why should I start blogging? Who knows more about your business or organization that you do? Who has your exact personality? No one, you are original and you have to show that in your blog because blogs are like fingerprints, no two should be the same. There are compelling reasons why you should start blogging and we will give you some statistics why you should start blogging as soon as possible.
- 81% percent of US online consumers trust information and advice from blogs. (Source: BlogHer)
- Companies that blog have 97% more inbound links. (Source: HubSpot)
- As of 2014 the US population 318.9 million of that 128 million are blog readers.
- 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)
Here are the real zingers!
- Companies that blog generate 126% more leads than companies that don’t.
- Companies that blog generate 55% more website traffic
- Companies that blog have 434% more indexed pages
Blogging is linked to higher ROI, why? Because it establishes trust! If you have content that is perceived as truthful to your readers they will come back and never leave and they will tell others, especially if you allow them to tell others straight from your website!
So why should I start blogging? The answer is obvious right?
What Do I Blog About?
‘My feelings?’ No not exactly. We said it a few paragraphs above and we’ll say it again: Who knows more about your business than you do? Your customer does not so you need to inform them and help them learn about your business. Instead of having a FAQ page on your site, make your blog your FAQ. There has to be questions people ask you, find out the best possible way to explain and answer questions, before you know it the creative juices will be flowing and the traffic will come pouring in because you will establish that you are a wealth of knowledge and an expert in your industry.
Should I Start blogging? The answer is a resounding yes! Get started and get started fast and don’t ever stop we encourage and implore you to get started you may struggle at first but hey nothing comes over night write on your break, write on your lunch time, write down thoughts for blog ideas and when you have time blog, blog, blog, blog, blog and before you know it, like I said, you will be very happy that you did; there is a saying that we have in the web design industry: “Content is King!”
Now that you are all motivated to start blogging how soon should you see results from your blogging efforts?
We will cover that in the next article…